Silver: Hi, Pokkie foetsie, Hyves Prank
Of the numerous SpinAward entries that used Hyves as the sole basis for their online campaign, the Hi campaign was – without a doubt – by far the most complete. Redurban managed to develop the perfect example of a very creative, well executed, successful Hyves campaign. Based on clear consumer insights, the creative strategy smartly used the core attributes of the Hyves network in order to communicate the USP’s of the Hi Telefoonboek. The campaign had big impact and achieved great results. Redurban clearly went for the extra mile, had great eye for details and managed to get the utmost out of Hyves. A school example.